PRESS RELEASE

 

Gaby’s Fashions, one of the United Kingdom’s leading fashion accessory brands, has appointed London-based PR agency, Mary Lally Associates, to help develop the brand in the UK.

Established in 1986, Gaby’s Fashions offers a wide range of costume jewellery, watches and special occasion bags, currently sold in over 1000 boutiques and stores across the UK and Ireland, as well as in Europe, Australasia and the USA.

Jewellery collections are on trend and mirror the fashion colours and themes for the current season.  The range also includes sunglasses, funky fashion watches in both bangle and bracelet designs and an exciting collection of evening and special occasion bags.

The PR campaign will profile Gaby Novelli as the face behind the brand, support existing and new retailers and maximise the use of Gaby’s Fashions’ London W1 showroom, using the Agency’s extensive network of fashion industry and media contacts.

Mary Lally Associates was established almost 20 years ago and has represented a number of the fashion industry’s most respected and enduring brands.

Gaby Novelli, the inspiration and designer behind Gaby’s said: “We’re very excited about this new PR initiative and it has come at the right time to help support the brand’s expansion into some of the UK’s major store groups”.  We expect 2012 to be an important year in the development of this uniquely different brand.”

In January 2011 Gaby’s became part of the Dewhurst Dent group, owner of established luxury brands Dents Gloves and Corgi Hosiery.

For further information contact
Mary Lally Associates
Tel: +44 (0)20 7580 8880
Email: info@marylallyassociates.com